Feedback on my landing page! Old Street Solutions

hi christian, seems like a very good area to put development effort. hope your getting lots of installs! here are my thoughts:

• first impression: this website looks bad on my desktop
• the images were super blurry at first before loading. what's up with that? they are so simple they should load fast (i have fiber internet!)
• everything is so big. why?? the icons are so big it makes me think i should look at them first, but i think usually i should read the header and tagline first to understand what this website is
• this looks like an app directory. what is the goal of this page? is this the homepage for your business? or a reference page?
• if i am a user and i have a jira/confluence related need, i probably just need one or two of your apps right? i think i would be searching for that particular thing and not searching for plugin developers like your team. so i probably wouldn't land on this page
• which leads me to wonder WHO would land on this page? i think once i find the plugin i like and i learn that it's made by your team, i would want to see your homepage to see just what kind of company you are. who are you, what are your skills, what are your proficiencies, are you going to be in business next year or will this app i'm about to download get discontinued soon?
• a good thing about this directory is that the taglines for each app seem pretty easy to understand. good job!
• the styling of the "us" section seems amateuer. underlined names, companies logos all in one image, unstyled subtitles on the pictures. also why do i care what you look like? i dont recognize you as people in my world, so your pictures (which look like school portraits, no offense. very nice ones though!) are totally irrelevant to me at this point.
• you've got some good content at the bottom along with your company name old street software. bring this up to the top, simplify it, clean it up, then simplify it more.
• the contact us form: what is the point? just give me your damn email address and i'll send you a message myself
• you two seem extremely knowledgeable with the jira/confluence marketplace, having built out some tools for it. can you build something custom for me? or can you advise me on best practices for jira/confluence? idk if your customers want that, but i think offering it will help you look even more like experts

Hi Christian,

User Experience Designer & Webflow Developer here.

Here are my honest thoughts. Overall, the website doesn't really have a cohesive experience.

• The website design aesthetics can be on par with most of the modern technology websites out there.

• You are currently using 3 typefaces/fonts (Futura PT, Avenir and Playfair Display). I am not necessarily sure if the use of these fonts is appropriate. I can't really tell if these fonts are used with consistency in the sense that I immediately can tell what a certain header style (H1, H2) is. For example, there are times where you are using Playfair Display as a header (in the comparison chart Jira Out-of-the-box vs. Custom Charts for Jira plus blog posts) and also as a paragraph style elsewhere on the website.

• The 'Contact Us' form at the bottom seems disconnected from the rest of the page design. Are you using the out-of-the-box 'Form' block from Wix?

• Home Page --> I wasn't expecting to go to your LinkedIn profile when I clicked on your name. Ideally you would include a LinkedIn icon that is clickable and directs to your LinkedIn profile.

• 'Custom Charts' Page --> You can present the companies under 'Our Customers' in a better way. The logos are really close to each other and it is hard to scan them.

• 'Custom Charts' Page --> Under 'Features' the customer testimonials are presented before the block for features. Ideally the features are presented first and not testimonials.

• There is little transition between different sections of a web page. Making the website more dynamic and interactive can help to improve the transition experience. Right now, it feels like scrolling down a Word document.

• 'External Share for Jira' Page ---> Not sure why the entire comparison chart is clickable. I would expect only 'Available on the Marketplace' button to be clickable. Ideally this button is located outside the chart.

• 'External Share for Jira' Page --> The transition into the Blog section feels abrupt. I wasn't expecting to see a section for Blog on this page.

• 'External Share for Jira' Page --> You can present the companies under 'Our Customers' in a better way. The logos are really close to each other and it is hard to scan them.

• The iconography on the website is not consistent. For example, the heart icon in a single blog post with the icons in the comparison chart (Jira Out-of-the-box vs. Custom Charts for Jira)

• The icons/visual assets on the 'Custom Charts' and 'External Share' are not consistent. I am not sure if they are using the same colour palette.

• I am not necessarily sure what the purpose of this website is. Are you looking to get consultancy gigs or looking to get people to install your Jira plugins from the Marketplace?

• When I hover upon a menu item in the nav bar there is no underline but the line is presented at the top. https://imgur.com/a/XqRuPG0 Personally I have never seen a navigation bar like this before.

• The navigation dropdown (light navy blue) and the font colour combination can be improved. Right now, it is hard to read the dropdown options.

• A better information architecture for the navigation bar can help. You can put 'Custom Charts', 'External Share' and 'Confluence Macros' under one category (Services, Products, Plugins etc.).

• You can remove white space after sections https://imgur.com/a/z1nSfYD

• Hovering upon the crown icon (Blog Post) brings up nothing https://imgur.com/a/aHhmTaq

Hope that helps.

Best,

Irem
https://www.linkedin.com/in/iremozekes/