Feedback on new page
Hi Indies!
We just rolled out a new page specific to the retirement calculations we make as it's become a staple for a lot of UA campaigns. I'd love to hear your overall thoughts and feedback on the page in terms of design, copy, flow, etc.
Maybe consider exposing one of those fields you ask for on the front page. For example, asking for the age on the home page and then having a "continue" button. I've seen a lot of successful landing pages do that with quizzes, it makes the barrier-to-entry lower for getting started.
That's a really solid idea, thanks for sharing. We've been thinking of different ways to always reduce any layer of friction and this is something that sounds like it could be a good fit and work well with the page.
When I got to page 1, I saw the 5 dashes and thought there would be 5 questions. After answering the first 5-6 question and realized I was less than 20% of the way through, I gave up. Also the questions asked for a lot of personal data, and I started to feel uncomfortable answering them.
I've never done a retirement calculator before, but I think you'll have better conversion with significantly fewer questions.