Feedback on new Site for Form-Data
Hi,
I'm working on a new website for form-data (work in progress). You can see it here:
https://www2.form-data.com
(note: not optimized for mobile yet, prefer desktop view)
The current website is available at https://www.form-data.com
This is done in parallel to updating the webapp and the backend service to something more scalable and robust.
Any feedback on the new website is appreciated.
Do you think the product is clear?
Is the first impression right for the target audience (designers, web developers)?
Feedback on the pricing page?
Thanks
It's not bad. I like the color scheme of your new version better than the original. I also think it's smart to move away from the creatures because that's so similar opt-in monster.
I'm not sold on the graphic elements you have though. While it's good to show the product, I don't think it should be the hero image. It's not particularly eye-catching and it doesn't convey the benefits at a glance. I would consider exploring other options.
The pictures you use by the features are a bit confusing. I kind of get the connection when I put thought into it, but it's not immediate. If you're going to be a bit abstract in representations, icons are a better way to go.
In terms of messaging, I think you can do a bit more to convey the value. I like that you start your headline with a verb and make it more about the user than the product. That's a great start. With a little refinement it could be even better.
What is the pain point you're trying to solve? How does this accomplish this better than the alternatives? Think about that and put it in terms your audience would use in conversation.
The points below your headline are all good things to point out, but the wording is awkward. It's OK to break grammar rules when it makes the copy more conversational. In this case, it actually does the opposite.
I'd expand on the benefits subhead to add some context. Try to build excitement for what's to follow.
Adding a bit of social proof would help to build credibility. Do you have any testimonials to show or examples of current companies that use the product?
Finally, I would move the get in touch portion to its own page so that you can have the page focus on just one call to action repeated several times.
Feel free to reach out if you need any help with it. Best of luck.
Hi @SeanKirby, thanks for the thorough review, it's very useful for me.
I asked some of the clients to share their review so I can add it. Hopefully I'll get something.
As for the rest of the points, I'll definitely use them and refine.
Thanks!
My pleasure.
I really prefer the original design; it's incredibly clear, and much more inviting, in my opinion. I would just A/B test the copy (fit "Perfect for designers & developers building static sites" & "no-code" from "https://www2.form-data.com/" after "We take the hassle of backend code" on "https://www.form-data.com/"), but not change the layout at all.
Very nice. I just signed up. A few points.
Thanks for the feedback.
For the app I definitely intend to add a quick guided tour.
BTW - the new app (in app.form-data.com) is still work in progress. If you actually intend to use it you should go to https://www.form-data.com and signup there - that version is fully production.
Regarding showing login state on the homepage - the website and the webapp are not even on the same domain. One is app.form-data.com, and the other is www. This is pretty common as far as I can see. It means that on the web site I don't even know your login state.
What would you expect to see of you're logged in to the app?
I have the same set up going. A "www" and an "app" site. Homepage (www) is Wordpress, app is React. Once signed up in the app, I never reference the HP again since that is just marketing.
Homepage: https://www.ayrshare.com
App: https://app.ayrshare.com
Once you login you'll see the different header.
Just to make sure I understand what you mean -
The header of the app and the header of the site are not the same.
But the website is not "aware" of your login status and doesn't look different if you're logged in the app or not.
Right?
I believe the right way is to make the homepage aware when you're logged in. So if you return to the homepage it shows you different info (your photo, log out, etc).
I'm not doing it the right way since I have a similar set up as you with a homepage (mine Wordpress) and the app (mine React). There are ways to make WP aware of logged in status, but I haven't taken that step. So what I do is once you're in the app I give the full app experience - no blog links (unless relevant content), pricing (unless I'm asking them to upgrade), and can't return to the Homepage since really only marketing is there. The head become what is relevant within the app.
That is exactly what I do then. I use Vue on both the site and the webapp. The app doesn't have any of the site's content except for the logo.
The only time you meet pricing on the app is after registration when you have to choose your plan