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11 Comments

Feedback on our pricing?

ConfigCat is a feature flag service. We have nice traffic around the pricing section, but we see low conversion. I want to understand how to improve it.

Do you have 2 mins to help?

Loved to get your feedback on our pricing:

  • Do you understand the packages?
  • Is there anything you hate?
  • Is there anything that looks lame?
  • How would you improve it?

https://configcat.com/#pricing

  • Have you ever used feature flags?

Thanks!

on November 19, 2019
  1. 2

    I agree with the others. Way too many things listed on your pricing table. I'd remove everything that's included in all the plans.

    Also maybe I'm alone on this, but when I as an American see prices not in USD I always assume that this is not available in the U.S. market. (This bias probably stems from before Stripe was a thing and most small SaaS simply would ignore entire countries, as the payment system was just too difficult to setup.) I'd install something that automatically converts the price to USD if the IP is in USA.

    Also absolutely love the plant a tree feature!

    1. 1

      Thanks, especially for the US insight! We'll plant a tree for you!

      1. 2

        Thanks man! I appreciate that. I just signed up for a free account. I have a one price SaaS, but there are a few features that I custom wrote specifically for select customers. This is extremely embarrassing to write, but I even have one feature that is basically
        if(username=="xyx")

        Looking forward to giving this a shot. I never even thought that there would be a tool out there for this.

        1. 1

          Cool! Just drop me an email at zoltan.david@configcat.com, and I can show you a quick DEMO.

  2. 2

    Hi, I think the packages themselves look fine, but it's a long list, so it's kind of hard to understand and think about where should I go. (I have used feature flags before, but with a tool created in-house).

    I like when companies add a summary to the top of their pricing packages explaining who is it for and then just add the most important features at the top, leaving the long list for only people who want to see all the details. I think Slack does a great job at that: slack.com/plans

    So, for you it could be something like "For a new startup with one product" "For a company with product that has hit some scale" "For a company with a portfolio of products"...

    1. 1

      I love your points. Thanks for the detailed answer!

  3. 1

    So, I have an interesting journey to this page. I'm actively looking for a feature flagging service to use in my product, and the pricing page didn't have information on GDPR compliance and Google led me here instead of the ConfigCat site (which I've already been to!)

    I actually like your pricing page quite a lot, in terms of clearly laying out what you're offering, but maybe I have more patience than most to read through the table. If what you're trying to do is drive conversions, you might consider making the page work a little bit different. Everybody signs up without a credit card. Go through a wizard to set up the account and create the first flag. Then say "you're ready to go, here's some code for your web page that you can email to your front end dev." And only then ask for a credit card. That way, I can see and understand the product a lot better before deciding which level I want to sign up for.

    For your own info: the reason I didn't sign up is that I'm a PM and I need engineering buy-in to start evaluating products. I didn't want to start a trial until somebody who writes code was ready to devote time to looking at products with me. But if you can shrink that engineering involvement from "look at several products with me" to "paste this code into the front end to make it flagged" you've made my journey a lot easier. I also like looking at the admin UI of products because it tells me whether you feel that design is important and the product will be easy to use.

    Having spent a bit of time recently looking at feature flagging products, the fact that it's a possible (and in fact reasonable) journey to start for free and only pay later, you should be clearer about that on the main page.

    As a counterpoint, one of the other products I've looked at outside the feature flagging arena demanded a credit card to activate my account and promised a refund within 30 days if I didn't like it. I am now happily using a competitor's product that let me prove out value without a credit card, and am probably going to sign up soon.

    1. 1

      Thanks, Matthew, this is extremely helpful! Your points make me realize we do a bad job communicating that ConfigCat actually has a free plan, and that you can use it without a credit card. Also, thanks for your point about GDPR. I'm pretty curious now which other tool you are using. I'd love to have a private discussion with your use case and how you see the feature flag services today. Also, I'm surprised how you miss the wizard that sets up your first flag because that's exactly how ConfigCat works. I'm sure we need to do a better job presenting what we already help, and your feedback could be extremely helpful! Thanks!

  4. 1

    Hi,
    Well, I'm not in the target because I don't get what the product is :s
    [[Following, it's only MY advices, so better is to make A/B testing to be sure]]

    About the global page, I also would put the logo of node/net/java/android/.... much more smaller. If I'm a dev, I can recognize the android logo even if it's 50% smaller.
    In the title of the page, you write "10 minutes trainable", I would also add that sentence in the page, and even make it bigger like a slogan

    About the pricing table :

    1. About the uptime, sounds weird the different %. I mean if I'm using the free plan, I have a lower uptime (which could be ok), if I'm a pro plan 99.8%, and the other plan 99.9%.
      Well, I'm not sure it's really an added value to put that here. If i take the free plan, I'll keep in mind that I have a degraded service compared to paid plan, and if I pay the pro plan, I'll also think that I have a lower service (99.8%).
      Also, 99.8% and 99.9%, i think it's almost the same ;)
      2)Trees planted : GREAT idea. But I'm not sure that people will take the unlimited plan because more trees are planted. I would only put a cross X in all plan to say that in each plan, a tree will be planted, whatever the plan type, and whatever the plan.
    2. All the tables details that is coming after the row signup & buy (just after the row of the trees planted), I would add hide them behind an accordeon, display a button "more details", and display all this part of the table when the user click on that button. A bit like here : https://www.namecheap.com/hosting/shared/

    I really like all the content style, like this
    " It is roughly a billion times more likely to get hit by an asteroid 3 times in a row than someone could guess your API Key" :)

    Note : if you maintain some data, think about GDPR logo , and the CCPA that is coming in few weeks

    Good luck

    1. 1

      Thanks for your points!

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