Feedback on Pricing
https://pipefile.com/pricing
Some people I've spoken to have told me my pricing is too low so I wanted to get feedback from some fellow Indie Hackers. Does my pricing seem attractive? Is the low price point potentially a turnoff for larger enterprises? I see some businesses that bundle multiple user accounts into a higher ticket price instead of starting at a single user. What is the advantage of that strategy?
Here is my pricing page for reference: https://pipefile.com/pricing
The user-bundling strategy is effective when the product itself relies on collaboration of some sort. In your case, based on the website, it looks like Pipefile is more aimed at "your business" than "your employees," so I'm not sure the bundling makes sense.
Is this a per-user type of app? The landing page makes it sound like a sort of automated process tool that handles the request of files for me, but the pricing page speaks more about file size and storage, making me feel like this is a Google Drive/Dropbox type of solution with a focus on security.
For your pricing tiers, I would focus on what your value metric is. If this is primarily a storage tool, the file size and storage bits are the levers you want to pull on your tiers. If this is primarily a file request/management solution, I would think about having your pricing tiers reflect this a bit more.
There are some really, really great videos on pricing over here: https://www.youtube.com/results?search_query=pricing+page+teardown
Ok that makes sense. It is a per-user app. We're effectively helping to take the process of gathering documents off email in order to make it more secure and time-efficient. While it could be used internally, it's geared more towards helping an organization more effectively communicate with their clients. You would want to buy multiple user accounts if you have multiple client facing employees.
In the beginning when there were less bells and whistles, file size and storage were the primary levers but now that I've added more features it may make sense to highlight those in my pricing tiers. Ie. SMS reminders, read receipts, etc that can be used to differentiate the standard and pro plans.
If it's primarily used per clients, why not experiment with per-client pricing? Then your revenue scales as your customer becomes more successful. Just a thought.
So I do have that to an extent. For instance, on the free tier, you can only have 1 active file request link at any given time. This allows you to experiment with the product but would be insufficient for any business with multiple clients. The standard plan allows for 25 concurrent links and the pro plan has unlimited links. I think its likely that those numbers need to be shifted around but the basic idea is that a very active customer would have many links active at any given time. This probably needs to be highlighted more strongly.
Sounds a lot like https://doccle.be/en/ that a lot of ngo's and go's use in Belgium. https://www.itsme.be/en/ is another example.
Yep. Too low imo. From a quick glance at your product I gather you're selling to business'
Business' are price inelastic. That can't be stressed enough. 95% of the time it's not the guy / gal's who's making the purchase own money. They don't care if it's £14 / mo, or £140 / mo.
Also (as you allude to) prices are anchor perceived value. Higher price. People subconsciously place more value on the service.
Finally consider some A-J testing. Times your price by ten and just see what happens.
https://seths.blog/2019/05/consider-a-j-testing/