Feedback on pricing page

Hey Lex,

I had an immediate great reaction to the clean design. Inviting, friendly icons, simple layout. Well done.

Interesting price points. You don't typically see prices like $38 or $188/month (or any prices ending in "8" for that matter!) Seems exact and well-thought out, but at the same time a bit tougher to mentally parse.

I like how you kept the (?) to a minimum. I see pricing pages with hover state question marks all over the place. That's a disaster, and it doesn't apply well to mobile.

That said, the features table is very long - I didn't expect it to be so long. And some of the terms were confusing (so I guess we might need those ? explainers after all! Hah.)

To increase conversion, I'd put the CTA buttons at the bottom of the columns as well. It sounds minor but may give you a 1% lift or so based on experience.

Overall it's a solid pricing page, but the length is concerning. Find ways to consolidate and simplify, and I think you're in great shape.

Couple things: the table with details is great, but the simple overview up top feels cluttered. Too many numbers and no description who the plans are aimed at.

If it was me, I would leave out the costs for adding extra members/users, and add a tiny blurb explaining who the plan is aimed at. For example: "great for small teams"

Hey Lex,

Great work! Everything is simple and easy to read, and the table format is crisp and intuitive. That being said, it's still a lot of information! Luckily, the type of person who's reading this likely processes a lot of similar data. So you're looking for that balancing act of what makes sense but what stands out.

Here are some things that come to mind for readability:

• Look at other services that have pricing pages with similar data points and observe how they group these sets into categories. Finding industry standards for category names (if they exist) can help (I apologize ahead of time if you've already done this, not familiar with the product).
• Style the category titles to be a little bigger and stand out a little more. You're on the right track with the bold, but a little more might help to give the reader some direction (because on a page with this much info, anyone could use a little direction). You could even play with centering the category title. It might break a feeling of continuity that you want to retain in the data itself, but this might be a good thing. See how it looks.
• Play with increasing the sizes of cells in the table along with the size of the font, and play with the padding between the cell walls and the data. It's okay if the reader has to scroll more to get all this data, as long as the information is consumable enough to keep scrolling. Leave some room to breath so that the reader doesn't feel as suffocated.

For overall style you could take advantage of the principles of warm and cool colors. Warm colors feel close and cool colors feel far away. If you tint your background to be a slightly cooler white and then tint your table to be a slightly warmer grey/white then it might give the page a pleasant depth, but too much will make it distracting.

I agree with @stefanvonimhof that buttons at the bottom of the table would be a big help as well.

In my suggestions above I used the word 'play' in describing the process of tweaking the look and feel, and I really want to stress that word. There are a lot of variables here, so do whatever you can to not get bogged down in the possibilities. Have fun with it!

Also, if you're interested in some design theory check out Steve Krug's book Don't Make Me Think. One topic from it that is particularly useful comes through his discussion of mechanical, visual, and cognitive loads. Users can deal with multiple mechanical loads (clicks, scrolls, etc.) and visual loads (look here, then here, then here), but when the load is heavy on the cognitive side–when there's a lot of information and no clear place to start–users tend to lose interest very quickly.

You've done a good job here! There is a clear place to start and you've made efforts to provide a roadmap down the page. But you really need to overestimate how much hand holding you should provide to the reader to make sure the path to the bottom of the page is explicit and intuitive. I couldn't tell you how many hours I've lost staring at menus in restaurants without reading a damn thing, even when the categories are clearly defined and everything ought to be easy.

If you can make a bunch of versions of this page available on your site, maybe with unique links for private sharing, then why don't you play with these ideas and post some of your favorites? I'd be happy to check again when the time comes.

Good luck!
Skyler

First of all, your product is amazing, i think i just saw it a couple minutes ago on the Station App

I think your pricing page is really nice, the page is too white and maybe you can add more color to it, also on the Pro package it says "$49 for 500 additional tracked users" and on the other package its "9$ for 50"

If you use the same amount of users on both packages i could understand better the difference of the price

How is this different from Canny? Looks way to similar...