๐ Hello there,
I'm currently working on a product for growing Ecommerce sales. In the past, I was lucky to work with some international brands and I tested these tactics on each one.
The Problem โ there's not a big culture of data analysis in the companies, less than growth culture for experimentations and value proposition based notions.
Others, that have driven an internal knowledge, buy a lot of products for monitoring and apply several different growth tactics.
The Solution โ is to drive the growth through these best tactics based on RFM analysis (it's a customer segmentation algorithm). Each tactic have a well defined step by step guide, and on this "card" are shown the historical KPI and a prevision (due to machine learning algorithm) how it'll perform on your data.
On other hand, I would propose one solution for joining Analytics and Purchasing data, in order to deliver a wide better customers overview, explained in very simple way, also for not the insiders, and suggest the actions to roll out.