Ideas and Validation March 31, 2020

Feedback required for website and wording of features.

Oeck

Hi everyone,

We are about to launch in one month and at this point I am looking for tips regarding the wording of our features. The main page I would like to focus on is located at https://www.oeck.com/features/

Basically, the issue is that due our features being unique, a lot of people seem to not understand what our features do upon first reading. Once it is explained thoroughly they have an "aaah haa" moment where they 'get it'. However, we don't have 500 words to explain it in each page category.

If there is anyone out there who writes copy we can really do with the help.

Regards,
Peter @ Oeck.

  1. 2

    I wonder if this copy is in @helengriffinjr's wheelhouse.

    The copy makes sense to me, but I'm running my own VPN/Git/Firewall servers at home so I'm not exactly a neophite.

    I'm also not exactly a content or UI/UX expert. I personally went with "read more" buttons to provide a small, simple snippet but then users can easily dig deeper if they want.

    1. 1

      Hi @Lakebed_io,

      Thank you very much for your reply. I am glad to see that you understood it. As far as the read more idea goes - I like it. This is very much food for thought.

      Regards,
      Peter @ Oeck.

      1. 1

        I originally found/built a pure CSS "read more" button but ultimately wasn't happy with it. So I then built a simple JS function that's working pretty well for me.

        Example of the CSS read more buttons: https://applicant.fit

        Example of my JS read more buttons: https://lakebed.io

        Always happy to be helpful,

        1. 1

          Hey, thanks very much! Appreciate the help :)

          Regards,
          Peter @ Oeck.

  2. 1

    not sure if this will help you at all, but to me it looks like supporting the wording with infographics could help a lot. like, you can represent a household and it's different devices before/after contracting your service: how it affected the kids phone, the smart tv, etc. hope this made sense.

    1. 1

      Hi alodia,

      Thanks for the feedback? Without the graphics, did you understand exactly what the product does? Or is it still vague?

      Regards,
      Peter @ Oeck.

      1. 1

        Hey Peter,

        Not vague to me. It might only be a problem to understand for people not acquainted with VPN services.

        Using shorter sentences and short paragraphs always helps with clarity if you think that is the problem. Have you tried running the text through some kind of clarity tool like the Hemingway Editor? It may help you tackle vague wording, of which I might have found an example:

        "Oeck offers a multi-purpose security and filtering feature that allows you to fine tune settings for any of your device profiles. "

        I would ditch "any" for "each" and introduce "different" after device. So it would be:

        "Oeck offers a multi-purpose security and filtering feature that allows you to fine tune settings for each of your different device profiles. "

        Wording changes can help with vagueness. But take my advice with a grain of salt, I'm not a copywriter. I mostly write academic nowadays. You could ditch the "different", too. Hope this helps, and best wishes.

        1. 1

          Hi Alodia,

          Thank you so much for the information! We will make the modifications soon. I will take a look at the Hemingway editor.

          Again, thank you very much for the feedback. It has been a great help!

          Regards,
          Peter @ Oeck.