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If you're running Facebook Ads there are 5 different split tests that you should run your campaigns through.

https://www.abacus.agency/facebook-advertiser-split-tests/

If you're running Facebook Ads there are 5 different split tests that you should run your campaigns through.

1️⃣ Audience
2️⃣ Strength of Lookalike similarities based on a single source audience
3️⃣ Animations vs. Static Ads
4️⃣ Short Form vs. Long Form Animation
5️⃣ Ad Placement

Here's a deeper dive...

https://www.abacus.agency/facebook-advertiser-split-tests/

submitted this linkon February 7, 2019