Hey IHers!
I am building ThriftMVP a pre-revenue startup marketplace. I am running some twitter ads and creating some content online and I noticed an unusual pattern which I haven't encountered in older projects.
The audience is highly engaging and likes the product (on socials and on conversations) but the signup rate is considerably low. I tweaked the copy to better reflect on our mission and actual product, so I wanted to know if the copy makes sense / delivers the punchline in case I am too biased over my own design!
For context, our audience consists of:
Thanking everyone in advance!
Hey there - I think what you do is clear, but your main CTA is to view the listings, not to sign up. (Small note: I would add an "s" since there is more than one listing, to "view listings" on the button)
It's not clear why I would need to sign up. Something that could be more interesting would be to subscribe to a newsletter than will notify me when new listings become available.
Add this one to your list of competitors?
https://www.unlovedproject.com/
https://www.youtube.com/watch?v=BG9kZHVe3FU
Thank you, that is actually in my notes for my next batch update!