Hey, Indie hackers! Today, I want you to imagine building a startup, developing strategies, doing marketing, etc. And then... you hit GOLD! You start scaling your strategies and the product, happy that it's all finally working out. But then it all gets cut short by a monopoly abusing its dominant position in the industry that seemingly appeared out of nowhere.
Well, this isn't some fairytale. It's what happened to my startup, Ratepunk.
Put on your boxing gloves cause this post is about RatePunk V Booking .com. 🥊🥊
First, let's give you an overview of the combatants for this evening.
With the Ratepunk extension, we aim to be the Robinhood of the travel industry - comparing various booking prices across many platforms and providing you with the best one (the prices vary greatly), bringing fairness to the game. And the biggest offender in showing the worst and most inflated prices, actively shifting the playing field to their advantage, is booking .com.
Super dominant position in the market - 75% of bookings made in the U.S. are through Booking .com.
As of July 2023, Booking Holdings (Booking .com) has a market cap of $108.94 Billion.
And their runner-up, as of July 2023, is Expedia Group has a market cap of (only) $17.94 Billion.
Good for them, right?
Well…Instead of improving the industry as a whole or developing good business practices, they are doing the opposite. This is how they're abusing their dominant position.

P.S. Not all extensions are banned, only a few, and we're in contact with around 20 other extensions right now.
Well, there's obviously a limit on what we can do while banned on their platform...
Everyone seemingly knows about the ridiculous position that booking .com is in the market, but nobody speaks up because they're afraid of losing the business of the booking giant.
BUT we have one thing that most of the people in the industry don't - nothing to lose.
That's why we're airing out all of the dirty laundry I provided you here through all of our communication channels (IndieHackers included, haha)
So far, we've seen SOME success, but it's only the very start of our campaign against Booking .com.
Evidently, we lost a lot of business when getting the ban hammer from booking .com, but this is how we're coping with it.
So I'm coming to you, Indie Hackers, with an open question and a request for guidance: How would you fight/react if a monopoly suddenly appeared in YOUR industry and started messing everything up for you?