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Finally built our startup after delaying it multiple times. How we fought procrastination 🕺

Hey guys,

We (I & @sathesh95) built LaunchPedia in 2 days after procrastinating it multiple times. If I'm not wrong, we delayed it more than 3 months due to many reasons.

Today, I will share with you why we procrastinated, and how we overcame that and built it in less than 2 days.

Our startup

LaunchPedia - A directory of 200+ handpicked tools and resources for product launch.

Why did we Procrastinate?

1. Tool stack

We wanted to build a stunning website for LaunchPedia that attracts visitors and is ready for the future. But, we also had a budget constraint as this is not a paid product.

So, we spent way too much time finding a tool stack that fall within our budget and also let us create a feature-rich website.

2. Design

Since we wanted to create the best user experience for our visitors, We took too much care in designing the website's UX design. We designed it multiple times and spent days trying to make it better.

3. No Launch Date

We didn't set any deadline for launching LaunchPedia. Due to that, we kept postponing it every week and we never started building it.


The delay kept on continuing and we started feeling guilty about it.

So, on one fine day during the Christmas week, we felt we shouldn't procrastinate and should build LaunchPedia at any cost.

And, we didn't want to repeat those 3 mistakes again that delayed us.

So, we pinned on these 4 constraints.

4 Constraints that helped us fight procrastination

1. Launch Date

This time, we planned the timeline of LaunchPedia and we set a date for the launch. And not to postpone it again, we scheduled the launch on Product Hunt beforehand.

2. Building time

We set a deadline to complete building LaunchPedia within the weekend. So, we only had 2 days to finish the product at any cost.

3. Tool stack

Since most of the delays were caused by deciding the tool stack for building, this time we decided to build LaunchPedia with the tool stack we were comfortable with. No matter how basic the website is. We just wanted to start building and work on it later.

4. Design

We made sure that Design is our least priority in this whole process. Because we know that we will waste a lot of time on colours, fonts and layouts itself. So, We used pre-made templates and customized them a little bit according to our needs.

With all these strict limitations we set for ourselves, we were able to build LaunchPedia in 2 days. And we are now launching it on Product Hunt this Sunday (Jan 8th) as planned.

If you also procrastinate too much about getting started, keep these 4 things in your mind

  1. Your first version need not be the best.
  2. Don't waste too much time finding the tools. Start with what you know.
  3. Do build weekends to build and launch your product faster.
  4. Always set a deadline for the launch.

As said we are launching LaunchPedia on Product Hunt this Sunday, We would love to have your support 🤗.

Here is the link for the Product Hunt launch page, please click "notify me" to support us on the launch day 👇
https://www.producthunt.com/posts/launchpedia

posted to Icon for group Building in Public
Building in Public
on January 6, 2023
  1. 3

    Thanks for sharing this. It's a trap i fell into so many times 🤦‍♂️

    1. 1

      Thanks, Dago, Glad you find this post helpful!!

      I too felt in the perfection trap many times 😅

  2. 2

    Could not relate more to this post! We delayed our launch for almost 4 months as well. Got caught up in the process of making the App perfect and ready to scale before even validating the idea first.

    Build fast, fail fast is the only right mentality

    1. 1

      Yeah, exactly. Launching fast is better for both short-term and long-term goals.

      And the main thing is we should never wait for the perfect product. As perfection cannot be achieved on the first attempt.

      1. 2

        Definitely. The biggest problem I faced with my first product was that when validating an idea, everyone was excited because it seemed like a fun idea.

        Well, once someone has to pay money for it is a completely different story. If you get at least a few customers when your product still sucks, then you are on a go trajectory.

        1. 1

          Yeah, this is 100% important when validating a product. If your product is paid, asking money upfront will make the validation successful.

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