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Find problems that users will pay you to solve, in only 6 Weeks

I built a tool called YourHundred - Think about it as potential customer research in a box. It helps founders go through the process of identifying, reaching out to, and ultimately talking to their ideal customer segment. So that founders can build products that solve the right things.

You can check it out at: https://yourhundred.com

Would love to hear your feedback (Positive or negative - feel free to rip it apart).

on April 15, 2022
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    Some of my notes/thoughts:

    • Disclaimer * - The following is my honest feedback, I'm well aware I could be very wrong and I'm hoping if I am I can learn something new from others.

    #1 - Wrong Solution

    I understand the problem you're trying to solve, but it doesn't seem like building your own web app was the "smartest" solution. Your app "helps users track their customer research" and "gives them tactics on how to find potential customers". Here's just one solution I think would've worked better:

    Create a blog / YouTube channel that teaches people how to conduct effective customer research. Why is this better than building a web app?

    • You are establishing yourself as an authority in this space.
    • It's easier to communicate your "tactics"
    • You can respond to & engage with customers questions and feedback via comments. That's not something a web app is well suited for.
    • It's much easier to adjust your end goal / direction. Pivoting the content in your blog posts / videos are a lot easier than building new features in a web app. Development time is slow, you can easily design the wrong thing, your code may have bugs, but most importantly, the feedback cycle is much longer. Development is just too slow and expensive.

    Sure... your web app does give users some tools to track their progress. Why can't I track the progress myself using Google Docs / Notes / etc... The only novelty here are the questions you're forcing me to ask myself. As someone new to customer research, I'm learning new ways to approach the problem because of those questions, but once again it's the questions that are providing value, not the medium they're presented in.

    This web app you've created would've been a great supplement to a blog / YouTube channel btw. And if you already have a blog / YouTube channel, I think that's what you should be sharing. Let people discover the app on their own as they convert into engaging audience members. They're much more likely to use the app then.

    #2 - Lack of a community

    I think adding a forum into your solution is necessary. If I was to use your solution as it exists today, I would track my progress on your app but I would want to share my progress and learn from other people that are on the same journey as I am. For that, I would probably go to Indie hackers or Reddit. That leaves your app as being my gloried note taker.

    Once again, adding to my first point, there are other solutions that lend themselves better to community involvement than web apps.

    #3 - Weird Pricing

    I don't understand why I need to pay $50 for your app. There are a million different free solutions to track progress, and there's tons of content out there on community research. Does your app bring them together? Yes. Does the fact they've been brought together add value, I would argue very little. Certainly not $50's worth.

    Also, and I'm sure this wasn't your intention, but your branding does come off as a little scamy / disingenuous. Why do I have to pay you $50 to participate in a challenge? Is it to raise the stakes? (i.e. sunk cost fallacy - I've paid for this challenge so I'm more inclined to see it through to completion). If that's the case, then here's something I think would help:

    1. Raise the entry fee to $100, or any price point substantially higher than $50
    2. Tell people they get their money back if they complete the challenge
    3. Tell people if they don't complete the challenge, they're money will be donated to charity

    If you'd like to wet your beak a little because you've put in all this work, you can take a 5% "administrative fee" or something. I think that's something that would come across a lot better.

    #4 - Closing Thoughts

    Good luck on your app! Please take my feedback with a grain of salt, I'm no expert but I'm very interested in the startup space and looking to contribute anyway I can and most importantly learn from others.

    I look forward to your reply :)

    1. 1

      Hey Talham - Thanks for the note, all feedback is appreciated! Here are some of my thoughts on your points

      #1 - Wrong Solution --

      I debated this myself as well. What the "best" solution would be. I realized that there was a lot of content out there about doing effective customer discovery and many frameworks around it. However, what I felt was missing was a contained unit of action. Something that would help people bridge the gap between theory and reality - by getting people to actually do the challenge within a specific time frame. It's one thing to read books like the Mom Test (and all the other content related to customer discovery) but another thing altogether to execute. So I built YourHundred with that explicitly in mind.

      It's really a tool that tries to break down the barriers between helping you identify, find and reach out to your potential customers- more than just notes. To that end - we built tools like

      https://yourhundred.com/find (A tool to help you generate communities where your target potential customer hangs out so you can learn more about them)

      https://yourhundred.com/script?view=build (A tool to help you generate questions that you can ask during customer interviews when that you end up having.)

      I 100% agree with you that there does need to be more content created. We are currently in the midst of building that up some more. Here's our first attempt at curating some of that with our customer discovery guide (https://yourhundred.com/customer-discovery-guide).

      #2 - Lack Of Community

      This is an interesting one. I built YourHundred to be more of a personal journey for the person going through it. I may be wrong; however, that would be more valuable for people. However, this point does put things into perspective, and as more people use it (and as I get more feedback on it) - I'll make sure to revisit it.

      #3 - Weird Pricing

      Thanks for the honest feedback on this point. I envisioned YourHundred as being a one-and-done experience. By helping streamline the customer discovery process, and generate the necessary insights from the 6-Week Challenge; you wouldn't need to come back to YourHundred unless you wanted to run the process again for a different product.

      Outside of just tracking progress - we are more focused on helping people get through the process more efficiently (by using some of the tools mentioned in #1). The $50 price tag was meant to be a way of incentivizing people to stick through the entire challenge so that they could generate the necessary insights from their customers. However, your points on this do make sense, and it's given me a lot to think about.

      #4 - Closing Thoughts

      Thanks for the candid feedback Talham! If you're open to it, I can open up access to YourHundred to you for free- so that you can get a chance to do an actual challenge. It would be interesting to hear your thoughts (both positive and negative) after you've gone through it.

      Cheers!

      1. 1

        Your point about bridging the gap between theory / reality / contained unit of action makes sense.

        How do you feel about creating a community on YouTube first and supplementing your audience's growth with this webapp. (i.e. the web app should've been step 2 and building an audience would've been step 1)

        Also, how do feel about getting people to sign up for a multi-week seminar/workshop/course instead of a web app? I think a workshop would accomplish the same goals you set out to accomplish with the web app:

        • Contained unit of action: You disseminate information in the workshop and have people track their progress using a framework you describe.
        • Bridging theory / reality: People have "homework" and must present their progress/findings/learnings in a later session.

        I just hope you're choosing to continue with the web app route because it's truly the easiest way to solve a problem and not because it's fun to develop. (p.s. I'm a developer, I know how fun and rewarding it can be to build apps)

        Re: Access to YourHundred
        Thanks for the offer but I'm in a different place of my founder journey. Going through a 6 week challenge isn't something I can spend my time on right now. I appreciate it though! :)

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          Cheers for the advice Talham! You've definitely given me a lot to think about.