Finding First Customers

Cold outreach for an unknown startup converts at 1-2%. Warm strategies convert 10x higher.

6 ways to get your first customers without ads:

• Join communities where your ICP already hangs out (don't pitch, add value first)
• Build in public so people follow the journey
• Do warm outreach to people who already know your name
• Use launch platforms (PH, HN, BetaList) for early adopter bursts
• Ask for warm intros to people with the specific problem
• Build a waitlist and give access in exclusive batches

The first 10 customers almost never come from scalable channels. They come from doing unscalable things really well.

Full breakdown: https://tractionway.com/guides/find-first-customers.html