Some of the most common (and valuable!) startup advice is to talk to your customers. I even know one founder who makes it a point to talk a dozen of his users every day, either in-person or via a call.
We're two-thirds of the way through April. Have you talked to your customers this month? If so, what did you learn? And if not, why not?
I've emailed out 5 different Typeform surveys to 6,784 of you in the past couple weeks, mostly in the last few days. They each had a different purpose. For example, one was to get a handle on the impact IH has on people. Another was to see what you all think about meetups. Etc. I've still got another 5 surveys I want to send out in the next week or two.
So far it's been very insightful! I've only read through about 20% of the responses, but I've learned a lot. For example:
Overall, I highly recommend doing this! Typeform makes it pretty easy. It was a bit hard setting up the tags in ConvertKit so I wouldn't send the same surveys to different people, but their API made it possible. Just had to write some scripts for it.
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My product is fairly high touch right now so I am constantly talking to my customers.
I've pretty much become friends with a few of them which is really awesome!
Yes!
I've talked to prospective customers and current customers for my Sales For Founders course on a daily basis and it's so useful!
Some of the things I've learned:
We get on video / audio calls regularly with our customers on Taskade using our own product. It's been invaluable to us.
Talked to a handful of people already. New thing I learned this month (while reaffirming some other things from past conversations) is that my users are concerned with being able to store my data on their own servers. It's never been an issue for me to have users caching data and storing it (it's smart development IMHO), but because it's never been documented anywhere (I still lack a terms of use / service) there isn't a ton of clarity on the topic for people.
Got a call scheduled with prospect but just getting one person on the phone has been incredibly hard. I think I've been doing cold email all wrong.
What are some of the things that you were doing wrong and realise should have been done better?
I don't know that I've actually improved anything. I am trying different messaging but it's still hit or miss, mostly miss. Trying a new framework from a book I read recently but that was meant for warmer leads not totally cold ones... we'll see how it goes.
I'm not having any luck either. I always try to do so much research before cold emailing but out of 5 only 1 replies. I'm also tweaking and trying whatever I can. I hope you figure things out!
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