First 10 Customers Podcast #16 - Craig Hewitt of Castos

It was really hard to select between the high-quality snippets that my guest Craig Hewitt from Castos podcasting dropped in our conversation. They included:

1. "Your business is your customers. Your business is not your product."

2. "Convincing a customer that their current solution could be better is easier than trying to take them all the way through a brand new concept"

3. "Don't be afraid to sell to people. If you have conviction in your heart that what you have is valuable to a specific person, go talk to that specific person."

Loved this chat, with the consummate and generous entrepreneur Craig Hewitt

https://www.conormccarthy.me/podcast-episodes/episode-16-craig-hewitt