First 1k month even after I increased the prices for my newsletter

INTRO - You can skip to the "main point"
6 months ago I've launched my newsletter covering viral marketing case studies.

I've always been fascinated about the "hack the system" approach, e.g. why some people work 5 years to reach a goal, while others achieve the same results within weeks. - pretty much Tim Ferris attitude

I loved the idea of "Don't just work hard. Work smart and hard".

Since the launch, there were ups and downs - not enough time for work, my whole family got quarantined for COVID I needed to step in to take care of my grandparents etc. Life as usual - but I always believed if I just withstand it, I'll make it work.

1k/month is a small step for many people here. For me is a HUGE one!

Main Point

Last month was Black Friday. I gave a discount 50% off (from $50 to $25).
I got 23 sales from that.

After Black Friday I increased my pricing to $97.
I didn't do it without a reason.
I'm preparing a new additional product for my premium subscribers - Brainiac - a list of 150+ cognitive biases, principles, and models, with over 450 possible applications.

I talked with only a few people about it, but already got a few sales.
I give credit for that to pre-launch pricing and the demand for the product itself.
I guess, that's when you recognize you've chosen the right product this time.

Anyway, that's my lessons here.
If you're interested in the most creative marketing examples I share them here kickstartsidehustle