First cold emailing micro-campaign

It took us about a month to finish our MVP. While Simon focused on development, I worked on an outline for our go-to-market strategy and created our website. Our goal was to have the minimum needed to start meaningful discussions with potential users.

Next, we had to find those users. We thought Notion consultants might be ideal for feedback. They know Notion well, frequently set up automations for clients, and connect with many Notion users. Plus, they’d likely test a new integration if it could help them or their clients.

I manually collected a few email addresses from Notion’s official partners page and drafted an email to introduce Slap. I asked if they’d be open to a call and demo.

From past experience, I wasn’t too optimistic about cold emailing. It’s not always welcome, and the line between marketing and spam can be thin. Still, I knew it was a numbers game. My goal was to send 500 emails and then decide if it was a strategy worth pursuing.

Since I was doing everything manually and didn’t want to invest in automation tools right away, I planned to send about 20 emails daily. In a month, I’d know if it worked.

I sent the first batch on Sunday. By Monday, I got replies from two consultants who wanted a demo. I was surprised—and not ready. Thinking it might’ve been a lucky batch, I sent only 10 more emails while prepping a demo script for those two consultants. From that batch, I got one more reply—and another from the first batch. Not bad at all.

Next post coming soon: What we learned from the demos.