First customer signed up and churned in less than 2 minutes
Wins and successes are great and all, but damn this failure is hilarious.
Didn't even have a chance to celebrate this win before it flopped.
Looking for advice on onboarding flows, especially when users have to connect third-party accounts. Does anyone have any tips or insights?
Also, feel free to share your funniest failures, I'd love to hear them.
Not necessarily a failure. I had one do that for Baseline this week. I simply contacted them and asked them if there was anything that caused them to cancel right away. It turns out that's what they always do when they are evaluating a product so that they don't forget to cancel the subscription if they don't like it. If they do like it they just subscribe again.
Oh, interesting! In my cancellation flow, the user must leave a reason for cancellation and I got "wtf is this" as theirs. So little different but I'll keep that in mind!
Oh well.. uhm.. yeah in that case I guess the reason is clear. Sorry for that, thats not nice to get!
One thing about that connection request that always strikes me, like when something wants to connect my google account for access to analytics, for example, is right before I give it the okay I am hit with this feeling like "this had better work". It's like you have a plumber coming to your house and he wants you to just leave the door unlocked because you won't be there, his reviews are good and all but....idontknow....
I would suggest making a strong statement about the limits of what you are going to do with the connection to the third party. If you really want to see if that's the issue make the connection step the last one and only ask for the connection on that final step. That will isolate it as the giant speedbump - if it in fact is. Hammering some trust and clarity just before that ask might be what it takes to get people to "unclench".
Great points! I've certainly come down with founders bias and think the product is obvious so I need to work on better explanations through the onboarding flow which will include reasoning like this (thank you).
I get a few fake sign ups each week. They basically look like bots. I have no idea why.
Got to love the internet. Do they input CC information?
Trials for my product don't require a credit card, but I did have a scammer who was abusing the SMS / voice features put in fake credit card numbers. That was a "fun" problem to solve.
Why don't you spend time understanding why your customer churns?