First find early adopters
For every early software to gain traction you have to first find early adopters (like it or not) from a targeted niche.
For Atomcal (https://atomcal.com) we picked a group of people that I already knew and could personally relate to. Atomcal is primarily focused towards enabling Discord communities who organise events.
Funny thing is I didn't start building Atomcal with this niche in mind, but I found gamers (who makes the majority of Discord users) are very widely neglected by main stream software developers who's primary focus is on productivity tools and workplace SaaS.
Which makes working with Discorders very exciting because
- They would use anything you build for them given it solves their problem :)
- Plus they have some really creative and different ideas of how and what a calendar apps should be like.
For example, I would have never thought of something like custom guest statuses (where each guest can pick from a multitude of statuses other than going, not going) could be such a big part of events management tools. This allows managers to identify who is coming to their events and plan accordingly for the correct reception.
What I am glad about is that almost of the ideas in Atomcal that users are paying for came from early adopters and it was all built in the past 6 month... while I wrote the first line of code at least 14 months before that.
But, the truth is it took this long because innovation is never easy, especially in the early stages of taking a new idea to market. Specifically if it involves building tools that are as complex as calendars with recurring events.
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