3
2 Comments

First paying customer for my resume builder, after months of building and no marketing

I'm a front-end developer in London. I've been building Filiz (https://filiz.app) in my spare time: a resume builder for software engineers. Structured sections for technical roles, live preview, and an AI mode that flags weak sections and drafts rewrites without applying them. You approve each one.

You can build a full resume without signing up if you want to poke at it.

I've done no marketing. I posted to one subreddit early on, got removed for self-promotion, and never tried again

Last week someone paid for the monthly plan. A friend of a friend, so not a stranger, but they looked at it and decided it was worth $19

Free to build and preview. $9 one-time for unlimited clean downloads, $19/mo for unlimited resumes and tailoring against a job description.

Feedback welcome on the landing page and where the paywall sits.

What did your first customer change for you?

posted to Icon for group SaaS Marketing
SaaS Marketing
on August 17, 2026
  1. 1

    First customer changes the feeling from “I think this could work” to “someone actually valued this enough to pay.”

    For me, that’s when feedback becomes much more useful too. You stop optimizing around assumptions and start asking what made them buy, what almost stopped them, and what would make them come back.

    Also like the $9 one-time option here. It gives people a lower-friction way to pay before they’re ready for a subscription.

  2. 1

    The first payment after months of building is a meaningful signal, even with the customer being a friend-of-a-friend. Curious whether the $19 decision changed how you think about the value users are actually paying for.

Trending on Indie Hackers
I built a launch coach after my own product launch got 11 upvotes and 3 signups User Avatar 87 comments Most directories forget you exist after you list. We're trying something different. User Avatar 34 comments Built TermsGuard to explain contracts in plain English — looking for feedback User Avatar 27 comments Solo → Pre-Seed: The Tool Stack Decision That Will Either Save or Sink Your First 18 Months User Avatar 26 comments Update: clawed back from ~3-4K to ~8-9K daily clicks after the May Google core update — here's what actually worked User Avatar 22 comments I told a founder to get listed on the review sites. Her report showed AI was citing her competitors' homepages. User Avatar 19 comments