First SaaS tool | Going head-to-head with a $17B public company | we’ve made $150 so far

In 2022, I quit my dev job with nothing but a lot of anxiety and a vague sense that I needed to figure things out.

No roadmap. No big idea. Just a quiet desperation to not rot in a job I didn’t love.

So I did what any slightly unhinged person would do - I opened Twitter (X?) and started DMing people I liked. Not with a pitch. Not asking for money. Just saying something along the lines: "Hey love what you do, I’ll work for free. I’ll do whatever you need. I just want to learn."

I must’ve sent hundreds of these. To ghostwriters, to startup founders, to people who were 100x smarter (or at least looked) and further ahead than me. Most ignored me. A few replied. And that was enough.

One random conversation led to another.

• Someone needed help designing a landing page. I opened Figma for the first time.
• Then someone else needed memes made for their SaaS - so I made memes.
• Someone wanted better Twitter content - I wrote threads for them.
• A founder asked if I could help them design a pitch deck - so I did that.

I had no idea what I was doing at first. I just said yes to everything.

I learned design by doing. Learned how to structure copy, tell stories, sell ideas. I was making thumbnails, editing tweets, giving feedback on slide decks, fixing broken CTAs - whatever someone needed, I’d figure it out.

Then came the content stuff - newsletters, LinkedIn, ghostwriting.

That started to click. One thing led to another, and suddenly I was neck-deep in the world of content.

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At first, it was just about survival.

I needed to make money. I needed to prove to myself that quitting wasn’t a mistake. And content paid. So I kept writing.

But along the way, something changed.

I started working with some of the most brilliant people I’d ever met - a16z-backed founders, Thiel Fellows, YC founders, solo hackers with insane product sense, people building weird stuff on the edge of tech. I wasn’t just writing anymore - I was absorbing how these folks thought.

What made their products work. How they positioned things. What actually made people click, sign up, buy.

It was like an MBA through osmosis. And it slowly shifted something in me.

So I Started an Agency

Once I had a few clients and some confidence, I turned freelance into a proper content + marketing agency.

Hired a couple people. Took on more clients. Took the egancy to ~$10K MRR in just a quarter, and for the first time, I felt like I was doing well.

The money was good. The work was fun. Clients were happy. I wasn’t just surviving anymore - I was building.

But there was a catch. Deep down, I knew I was still building for other people.

Then one night, I had this long, kind of emotional phone call with an old school friend of mine. We’d collaborated on a few random side projects before, but nothing serious.

On this call, he told me he wasn’t really satisfied anymore either. He was working as a full stack engineer at a company - decent job, but he wanted more control. More creativity. More ownership. Basically, he wanted to build SaaS products and live on better terms.

And I just said, "Let’s go, boi."

From that night on, we started cooking. A bunch of half-baked ideas, late-night whiteboards, experiments that never saw the light of day. Most of it went nowhere.

But one day, I casually mentioned how ridiculous it felt to pay for a full DocuSign subscription just to send one document. That conversation pulled us back into the kitchen.

I didn’t want a subscription. I wanted to pay once, send the thing, and be done.

So we built what I wished existed: SignWith.co/

A dead-simple, pay-per-document eSign tool. No subscriptions. No feature bloat. Just upload, add fields, send. Done.

It’s built for freelancers, solo founders, agency folks, CPAs - and people like me.

The MVP is live. First few users are in. It’s real.

But now I’m feeling weird.

Running an agency is like playing with fire. It’s fast, intense, and always on.

Shipping a product is the opposite. It’s like working underwater. Quiet. Invisible. You’re grinding every day, but no one sees anything - until suddenly they do.

And now I’m in that underwater phase.

Some days, I feel like I’ve made the leap. Other days, I feel like I’ve built a toy no one needs. It’s a different kind of mental battle.

But that’s the Indie Hacker journey, right?

No VC hype. No safety net. Just you, your laptop, and a bunch of uncertainty.

And yet - it’s the most alive I’ve felt in years.

I just wanted to share all this here because honestly, we needed to feel a little less alone. Needed to feel like we're not the only one wading through the fog, trying stuff, failing quietly, starting again.

If you’re going through something similar - whether you’re freelancing, stuck between projects, or shipping something small with big hopes- just know I’m right there with you.

If you’ve made it this far, thank you.

And if possible I’d love your feedback on:

1. The landing page - is the value prop clear?
2. Onboarding - is anything confusing or annoying?
3. Design/UX - too minimal? Not trustworthy enough?

I’m all ears. Rip it apart if you want. We just want to make it better.

Thanks for reading. And to everyone out here trying to figure it out - I see you. Keep building.