Happy Monday, IndieHackers! I’m Kate, building migroot.io — a platform that makes collecting documents for your visa clear and not scary. Think of it as a relocation tracker that feels more like a to-do list with a brain, not a black hole of bureaucracy.
Before we ship version 2.0, we decided to go all in on user research. We talked to paying users, people who dropped off, and those just testing the free version.
Here are 7 things we learned this week from 10 UX interviews:
People want immigration to feel fun — but they don’t want "fun" tasks like “create a playlist for your new country.” It’s about playful progress, not gimmicks.
The first task users see matters a lot. It needs to feel doable and meaningful — quick wins build trust.
Real humans still win over AI when it comes to immigration questions. People want someone who “gets it.”
Not every digital nomad loves Kanban. We’re rethinking how we visualize progress.
Onboarding is everything. It must be clear, fast, and not boring.
Users aren’t comfortable uploading sensitive documents to a free tool. Trust = value.
Talk to people more. Seriously. That’s why we’re doing a second round of interviews this week — and next week, I’ll be back with a fresh batch of insights.
What are you learning from your users this week?
Kate, I’ve really been enjoying these regular updates — thanks for sharing your process so openly. It’s inspiring to see someone go all-in on real user feedback before a major release. 🙌
I’m currently working on the StoreGrowth Plugin — a tool to help ecommerce stores boost their sales and optimize growth. Would love for you to check it out if you’re curious.
Looking forward to next week’s batch of UX learnings!
Great progress! I love the point about giving users really quick wins especially when the process can feel overwhelming if presented all at once