This model allows bootstrappers to define where they are in developing and refining their business. Instead of using the stage of funding (e.g. Seed, A Round, B Round, … ) to characterize the level of maturity a startup has reached, the Founder Roadmap looks at three broad stages:
Validate: Should I pursue this particular idea?
Test: Will customers pay me to solve this problem?
Grow: What is the repeatable business model?
http://fluentstudio.co/wp-content/uploads/2018/10/Founder-Roadmap-2018.pdf
https://fluentstudio.co/roadmap/