Focus on who YOU are and make your content and product authentic. Here is my approach!

"Focus on who you are and ignore what others think."

Easy to say but really hard to do. This time I made it!

I deployed my new website and I am proud to say it represents 100% who I am.

It has my tone of voice, my style, my colours.

I don't pretend to be somebody else.

A "UX expert you have to trust", a "growth hacker that knows the secrets" etc.

I am just myself.

I love well-designed products and I love sharing my knowledge around building focused, user-friendly products.

I love empowering fellow makers and helping them understand better their users and I am on a mission to help others get better at UX.

I build SaaS products, free e-books, tutorials and even 1-1 coaching services to make this vision come true.

I do all these with my style. My approach and my way of thinking.

And you know what? It feels really good.

But it's scary.

There is a constant inner voice I have to ignore:

"Will people take me seriously? Is my style too playful? Do I look like a guy they can trust? How do experts do it? Should I copy somebody that is better than me?"

Screw that.

Be yourself. Focus on yourself and your mission and let the people that truly admire you, to join you. Just ignore the rest.

We are on this together. We have to celebrate authenticity.

So next time you hear that inner voice, ignore it and focus on who you are.

Let the people that admire you, to join you on your journey.

Being an indie-creator is challenging.

Everybody is talking about product market-fit etc. but overcoming your insecurities and lack of faith to yourself is maybe the top reason we quit.

I hope this mini-essay helped you and pushed your confidence a bit.

Just remember we are on this together!

Here is also my website if you want to take a look https://www.jimzarkadas.com

P.S. I have a hidden gem from Harry Mack, my favourite music artist, in the about page. 😅

Let me know what you think!