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Focus, Pivots & Customer Journey

My old product was a marketing automation tool...but we got carried away and added WAY too many features...too complex and hard to market. Hard to sell... by the time companies were ready for this tool...cost was less important and went or grew into a more mature/advanced suit...HubSpot or Marketo often came up. Confession: Perfectionism was my procrastination drug of choice. ;-(

So I interviewed the most prolific users...

Two of the features stood out. One was a tool to build journey timelines of all leads or visitors on a website... Some only used the product for this!! ... Even though it was a 3rd level...by-the-way feature... buried deep. This image is a screenshot from that.

I have since retired this product and decided to focus on a tool for marketing analytics with the journey being a, or even the primary value and a core feature. I am almost done re-coding this.

As I am doing this it is clear to me that even "Marketing Analytics" is too broad... to general. Now...drum-role please... "Customer Journey Analytics For Your Websites".

Looking for beta users.
Interested?

on November 3, 2021