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Follow discounts, events and offers without creating any profile or giving away personal information VS "Follow us incognito" mechanism

Motivation behind the idea: I do wan't to know when the shop is having discount and I would for sure come and buy something, but I do not want to

  • leave my email for your newsletter,
  • leave my phone number for your customer base
  • like you on fb and checking frequently is your offer valid for me.
  • be spammed with irrelevant information for the rest x amount of time

Ok, with the frame being set, I want to present you Bee Informed.

Bee Informed is a platform where Shops, Event organisers, Pubs, Supermarkets (...) can advertise their offerings to the audience but there is this single catch - their audience don't need to create profile or register anywhere. Simple scan of QR code is enough. At least that was the idea that was partially validated before corona times.

So, I've built a POC, and even more, the product started to grow technically without grow in user base. Or, to put it in another way - we built solution, now we have to find a problem. Not that bad, but this is definitely harder way to go. I still believe there is a field in which this product can fit to help someone.


I would like now to explain what Bee Informed CAN do, and I would like to borrow some of your brainpower to help me a bit navigate my next steps. In both corona times and after.

  • Bee can offer a way to publishers to have a stream of information to their audience
  • every publisher is assigned their QR code (or even a unique url) which they can promote online or offline
  • People who are interested in that topic (that publisher is offering) can scan that QR code and they are instantly following the publisher without any "manual" step.
  • People can find publisher also within the app, it is not necessary to actually scan the QR
  • There is no registration, login with existing social network profiles or anything that would require users to input, yet the platform "knows" how to connect each publisher with each of their subscribers
  • It is possible to subscribe to several publishers. Subscriber is choosing what to receive, like on twitter
  • Content is delivered through the push notifications, so it can be used to directly deliver some information in time
  • Content flow is not altered by any algorithms, you get it as it is being sent.
  • You could also disable push notifications but then it's pull-to-refresh mode.

💪So, there are two core things here

  • simplicity - to reduce steps to get relevant information
  • anonymity - to get information while not showing to others that you're interested in something

Can you think of any industry/field where this idea could fit?

💭I would like to hear your thoughts, coming from fresh minds who never heard of this concept.

At the moment we're having a landing page which is not as focused as I would like it to be. The root cause is written above. Still, you can have a look
👉 https://www.beeinformed.app

👨‍💼Do you have an audience that could benefit from this kind of communication?

Feel free to ask if you have any additional questions.

on April 23, 2020