FontDiscovery 🖼️ 67: Use This Stripy Font to Stand Out
I'm Hua, a designer and bootstrapping founder building Typogram, an easy logo design and editing tool. We just launched our pre-order. As part of running Typogram, I create this digestible weekly guide with fonts, colors, and design ideas to help founders, creators, and makers step up their game in marketing and get creative!
Hi Everyone 👋
Hope you had a fantastic weekend!
This weekend I took a much-needed break. I went out to the park and tried out my new hammock. It was nice to set out and enjoy the sun, though it quickly became too cold and windy!
In This Issue…
img: sample of Monoton
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Font of the Week
About Monoton
Monoton first captured my attention with its fantastic, highly geometric shapes. It is the perfect font to use for a funky logo or marketing. The look and letter construction of Monoton is influenced by Prisma, an earlier font created in the 1930s, inspired by the unique stripe neon letter found at night across Germany. This font creates a funky and retro vibe.
Primas inspired Monoton
Font Detail
- Stripes as the texture for strokes of the font
- One weight(usually a similar display font can lack lower case, but Monoton has an entire upper and lowercases).
Specific Usage Tips
How to use Monoton for logo?
Though a highly graphic display font, Monoton is pretty readable in small sizes. It is great for logos and graphics. It can be great for projects about something retro.
How to use Monoton for marketing and branding?
Monoton is an excellent visual font for posters, swags, patterns, and packaging. It performs visual trickeries - our eyes are automatically drawn to them due to the optical illusions. With that said, it is not a good font for small text and paragraphs.
Design Idea of the Week
Opt Art
Opt Art, or Optical Art is a visual art moment that uses optical illusions. Many well-known Opt Art paintings are black and white, giving viewers optical illusions of moments. Using inspirations from Opt art can be a great start to making exciting visuals.
Movement in Squares, by Bridget Riley 1961, source: wikipedia
Color Inspiration of the Week
Quiet Country
This week, enjoy this simple, muted color palette of a quiet town.
Cool Gray #7F90A2 | Mocha #9C8871 | Beige #E4CDB0 |Lemon #FDF891
Typography Jargon Buster
Word Spacing
Adjustment of space between words.
Want more? check out the jargon buster glossary page.
Creative Prompt
Create something with Monoton!
Thank you
…for reading and hanging out here this week! Monoton is available here.
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Have more questions about design and fonts?
Please email me [email protected] or find me on Twitter at @HuaTweets.
You can also read the past issues on Typogram's blog.
