FontDiscovery 🖼️ 81: Editable icons & organic brush lettering
I'm Hua, a designer and bootstrapping founder building Typogram, a brand design tool. We just launched our pre-order, check it out!⭐
Hi Everyone 👋
I hope you had a lovely week! This week, I kept working on Typogram’s editable variable icon set. Here is a little work-in-progress preview of a flower icon! The editable icons are designed with style sliders. This way, you can customize the icons without tinkering too much with the bezier curves when you create logos.
We also just sent out our July updates to our customers. If you are interested to know more about the editable icons and our progress, check our buildinpublic updates!
gif: Flower Editable Icon
This week, we take another look at Oregano, a favorite script lettering font from our archive. I also published the latest Interactive Typography Jargon Buster. in the design idea section. Check it out, and let me know what you think!
Without further ado, here is our issue! ⭐
In This Issue…
- Font of the Week: Oregano
- Design idea of the Week: Interactive Typography Jargon Buster, Sans Serif
- Color Inspiration: Saint Joseph's Oratory of Mount Royal in Montreal, Canada!
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Font of the Week
The Comfortable Oregano
If you take a pleasant stroll in the central business district area of your neighborhood, you might see many restaurants, cafes, and grocery stores using organic brush lettering on their signs or products. (Right now we aren't able to do this walk, but hopefully, soon we can. )
Organic brush lettering has been used throughout history for small businesses, especially in food or dining. Nowadays, we often see these scripts in food packaging, restaurants, and grocery stores. We love brush scripts because they appear effortless and remind us of what we could do when we want to create with very little pressure.
Creativity doesn't wait for that perfect moment. It fashions its perfect moments out of ordinary ones. — Bruce Garrabrandt
Oregano Script is organic looking (it’s named after a plant!) but with some rough edges. You even get a glimpse of the mark left by the paintbrush at the end of its strokes. The shapes of its letters are organic, but the letters feel quicker and rougher than your formal (highly decorative) script like Nathalia. Oregano Script is carefree. It is perfect for your creative brand personalities. It can also work for artisanal food brands or brands with an organic focus.
Two brands are pictured here: Aldo (shoes) and Lush (Organic Skincare and Make-up). Aldo is a shoe brand. Lush is natural cosmetics. Both use script lettering in the campaigns. Aldo’s script is more organic; the letters are connected. Lush is more about personalization and emphasis, capitalized letters.
How to use Oregano Script for Logo?
Perfect for food brands, also DIY, or Creative brand personality. Strong "brush" appearance hints that it could potentially work for a cosmetic brand.
How to use Oregano for Branding & Marketing?
This is a display font (for a quick review on display font, see Bungee). Use for showy purposes only, like social media.
Cautiously Avoid
Creating body text using this font. Too small and too many.
Design idea of the Week
Interactive Typography Jargon Buster!
I just published the latest installment of Interactive Typography Jargon Buster on Typogram’s blog. This new post goes over Sans Serifs Classifications. I also created brand new interactive examples! Check it out and let me know what you think.
Color Inspiration of the Week
Montreal, Canada
This week, enjoy this color palette from Saint Joseph's Oratory of Mount Royal in Montreal, Canada!
Soft Brick #B37E73 Cantaloupe #F5C0A3 Mustard #BCA26D Jonquil #D3DC91
Creative Prompt
Create a graphic with Oregano!
You Made it!
You can find Oregano Script here.
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Have more questions about design and fonts?
Please email me hua@typogram.co or find me on Twitter at @HuaTweets.
You can also read the past issues on our brand new archive!.
