For those that run newsletters, is it better to have one big newsletter or several niche newsletters per topic?
I can imagine there are pros and cons. For more context imagine the topics are something like - fitness, software development mindset and tips, productivity and habits. So related but not entirely the same.
I also wonder if readers prefer to get one short email that is to-the-point or a longer email with a number of long form essays.
-Bhumi
"Topics" don't sign up for newsletters, people do. Niches are largely made up.
Meanwhile, people are multifaceted, and their interests/needs overlap and change over time.
If you know your audience, and their interests cross over several areas of interest, your best move is to always write for your audience no matter which area of interest you're writing about.
Very few people are going to read every email anyway. I think it was Tim Ferriss who once said that he aims to have any given post/article/email be extremely useful/relevant to 10% of his audience at a time but across several articles, most of the audience will be happy/satisfied.
It also means you're more likely to continue publishing (fewer things to decide, eg which sub-newsletter does this belong on?) and momentum/consistency is more important than anything else.
Good point about not having to decide which sub-newsletter does some writing belong to. Agreed about momentum/consistency being more important.
Always keep it short, sweet and clean.
It's nice to have different newsletter line if you:
@Earth256 I do this for my little project too. Happy to share!
Yeah I am liking the idea of keeping it short and clean! Thanks for the thoughts @felix12777
I am 100% into short, actionable, niched newsletters :)
As a reader of newsletters or as a creator or both? :)
Both, but especially as a reader.