For your outreach campaigns do you usually go for email or LinkedIn campaigns or both?

For your outreach campaigns do you usually go for email or LinkedIn campaigns or both?

Often our clients are confused with which type of campaigns they should start. So I wrote a summary of the advantages and disadvantages of each.
In summary:

• Advantages of the LinkedIn outreach campaigns are:
  Users are inclined to connect -> approach is more natural
  More trustworthy as the leads can check who is behind the message.
  Connections can be quick

• Disadvantages:
  LinkedIn has too much success.
  Has limitations.

• Advantages of the email outreach campaigns:
  Reach out to thousands of people
  Can track the rates of success of your campaigns

• Disadvantages:
  Impersonal
  Spam

All in all, combine both or be very consistent with these steps:

1. Know your ideal customers and be specific with your targeting
2. Personalize your messaging
3. Manage deliverability
4. Be organized with the follow-up
   Let me know if you would add up any other points 💡🙂