For your outreach campaigns do you usually go for email or LinkedIn campaigns or both?

Often our clients are confused with which type of campaigns they should start. So I wrote a summary of the advantages and disadvantages of each.
In summary:

• Advantages of the LinkedIn outreach campaigns are:
  Users are inclined to connect -> approach is more natural
  More trustworthy as the leads can check who is behind the message.
  Connections can be quick

• Disadvantages:
  LinkedIn has too much success.
  Has limitations.

• Advantages of the email outreach campaigns:
  Reach out to thousands of people
  Can track the rates of success of your campaigns

• Disadvantages:
  Impersonal
  Spam

All in all, combine both or be very consistent with these steps:

1. Know your ideal customers and be specific with your targeting
2. Personalize your messaging
3. Manage deliverability
4. Be organized with the follow-up
   Let me know if you would add up any other points 💡🙂