Founder-led sales: how to follow up

Capturing every interaction with your brand is the key to B2B sales follow-ups.

• Make sure you know every time a prospect visits your website. Many tools can do this and even attribute anonymous visitors to a company, so you know which accounts are visiting.

• Contents and links you send to your prospects should have a custom link, so you can track every time they interact with what you sent them.

• You should be getting notifications on interactions with any content prospects can download.

• Track email opens and LinkedIn profile visits.

• If your product has a free trial, it’s a must that the SDR or AE in charge of the account gets notified if a trial is started.

These are natural points to follow up on and keep the conversation going. It’s the low-hanging fruit to hit the quota!

P.S. I'm going live on PH with a sales product in June. Follow the launch here: https://www.producthunt.com/products/firmdisco