Founder's First Recurring Revenue - A Relief

I admit I started the day feeling glum.

There are so many jobs that need doing to build real traction. More marketing, more service levels, more features. Or, maybe none of those. Maybe I need a better value proposition, or better copy... see, easy to get focused on the enormity of it all.

But on a whim, I decided to check the stats expecting to see some sign-ups and free-trial use. Instead I saw...

Revenue!

Suddenly everything felt a bit lighter.

Same amount of work to do, but now it all seems possible.

Milestones like these matter!

Whether it's VCs, or co-founders, or employees, they implicitly see each milestone as a major reduction in risk:

1. Tech risk (product works)
2. Launch risk (product gets in front of paying customer)
3. Commercialization risk (founder can get revenue for product)

Yes, yes. Many more steps to de-risk. But we're getting there.