Four months ago, we had an idea. Today we have a launch plan.

We closed out a major sprint today: Launch Plan V1.1 is complete, covering every week from now through November. We know the Beta strategy (August), the GA date (September 15), the channel mix, the content plan, the partnership strategy, and what "winning" looks like at 30, 60, and 90 days post-launch.

The SEM and content strategy is also complete — 12 pieces of content live before launch, a structured paid search plan, and a clear view of the competitive search landscape we're entering. The earliest pages are already driving traffic.

The biggest insight from this planning sprint: the fastest path to getting Skoolit in front of the right parents isn't paid advertising. It's being in the places parents already trust — the PTA newsletter, the local parent Facebook group, the school blog. Earned and organic distribution, done early, beats paid at our stage.

Tomorrow we start executing.

We're building Skoolit in public because we believe the people we're building for should be able to watch it happen. If you're a parent who's ever missed a permission slip, a field trip, a school email that mattered — this is being built for you.

Join us at getskoolit.com. September 15 is closer than it looks.

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