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Framework: 5 Pillars to Build Successful B2B Products to hit Product-Market-Fit

Previously, I wrote up a useful article for every product founder out there and would love to share it with you as it might add value to your journey.

9 out of 10 startups fail. Only a few exceptions will turn their idea into an extraordinary business that creates tremendous value and hits product-market fit. The right product execution is the essential instrument to leverage your limited wiggle room as a founder.

Especially in a high pacing startup environment with little space for failure, strong execution on the right spots can decrease the risk of failure.

You might be staring at the wunderkinder in the B2B industry and their unmatched success, but there is a pattern that is repeated in their products and will be undoubtedly implemented by the next wave of brave minds as well.

In this article, I lay down a framework of 5 pillars, that is also based on how we build and scale products internally at @Passbase — a framework that can help you to re-evaluate your perspective of your product efforts and what to focus on next. The framework consists of (I) Solution, (II) Appeal, (III) Trust, (IV) Accessibility and (V) Compound Loops.

To continue with reading:

https://medium.com/@felixgerlach/5-pillars-to-build-successful-b2b-products-to-hit-product-market-fit-307ef3d22b44

Let me know if you have any questions or need support with your business.
Twitter @felixgerlach

on November 15, 2020
  1. 2

    Thanks for sharing these tips in the article @felixgerlach!
    Although I have implemented a few of these for building ruttl, few were new to me. I'll make sure to use them for the future growth!

    1. 1

      Thanks for sharing your thoughts @harshvijay!