Francois Lanthier Nadeau hits a million a year with Snipcart (and learns patience)

A million bucks a year. That's the dream. But it didn't happen overnight. Here's how @thefln of Snipcart kept grinding for seven long years:

My ego was too involved with my work in the beginning, but it actually helped me. I really wanted to prove myself. I wanted recognition and validation. And I used that to drive positive business results. It was a slow grind, though. I had to respect our bootstrapped pace, but patience didn't come naturally to me as a 23-year-old kid.

As the business and I matured, my motivation for showing up changed a bit. It became less about satisfying my ego and more about stepping up for my partners and our team members. The unspoken accountability of 'we're all in this together' and the ties forged through long years of grinding — they became the forces that pushed me towards shipping great work.

Don't get me wrong, I'm still very much tied to ego. Most of us are. But I try to minimize it and give more room to better motivation drivers, like curiosity and empathy.

As for the patience, it took seven years to get here. And I've actually found that when I'm going slow, the milestones feel much more meaningful. It creates a contrast that helps me appreciate each new luxury.

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  1. 4

    Congrats to @thefln and the team for the hard work throughout the years. Proud to be part of this!

    1. 2

      Glad to have you onboard for the next million homie!

  2. 4

    Lots of good things happened for us in the last years. So glad we've hit this significant milestone. Props to the team, and here's to many more!

    Franck, why don't you tell IH about some of your high-profile mistakes along the way? (coughs PR failure coughs)

    1. 5


      Biggest mistake in the last 18 months:

      Tried to boost product launch reach last minute. Hired PR automation platform. Was anxious, purchased all the "addons". Cost us ~5k. Result: press release was shared on HUNDREDS of very unrelated sites (prepper blogs, local Texas news, etc.).

      Got scared we'd get an SEO penalty for spike in irrelevant backlinks. Asked PR platform to roll back everything. Took weeks, some links still up. Still getting PR platform spam pitches to this day.


      1. 2

        😬 Oof, that's rough!

      2. 2

        I secretly hoped you'd mention this particular one. At least now we can (somewhat) laugh about it 😂

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