Free app with 55k downloads - Need monetization advice beyond subscriptions
I launched a free app that stores all your loyalty cards and reached 55k downloads. I don't want to charge or do subscriptions. What are some monetisation strategies for a free app in business or SaaS? Would love to hear real examples or ideas!
55k downloads is impressive — congrats! Since subscriptions are tough to sustain, have you looked into usage-based pricing or “credits” tied to a core feature? I’ve seen some apps succeed with small one-time packs (like $5 for X actions) as an easy entry point. Curious: do you have analytics showing which feature your users rely on the most? That could guide what to monetize first.
Congrats on 55k downloads, that's incredible traction and a great sign that you've built something people want.
My background is in B2B SaaS, so my perspective is a bit different from the usual consumer models. Have you considered if there's an underlying B2B opportunity here?
For example, is there a business or institution that would pay to offer your app as a perk to their own customers or employees? It can often be easier to sell one $5,000 annual contract than to convince 100 individuals to pay $4/month.
Just a thought from a different side of the SaaS world. Great work so far!
Thanks
Have you got their email address?
Go speak to them and find out what else they would like. Talking to customers is always better than brainstorming yourself.
Another angle is to identify common threads e.g. is there a large majority of these people from a specific city / town...could you speak to businesses who want to pay to get in front of those people with a specific offer?
Great question! With 55k downloads, you have solid traction. Here are some monetization strategies to consider:
The affiliate model seems particularly promising given your user base is already interested in shopping and loyalty programs. What type of features are your most active users requesting?