Free content marketing dashboard to quantify your ROI

Hi everyone!

I have been a freelance writer and developer for a long time and have been a lurker here for the past couple of years.

After helping many clients setup Google Analytics to track their content marketing (e.g. measure my performance!), I decided to launch a product to solve these issues at scale and help people better understand their ROI.

I found that the biggest thing many people were missing was tracking organic search and social traffic for subsets of articles (e.g. articles they paid for or particular authors) and quantifying content marketing spend in a way that could be easily compared with conventional paid ads (e.g. CPC, CPL, etc.).

I'm still testing the platform with some clients, but I launched a Google Data Studio template that gets you 75% of the way there for free!

You can download it here:
https://www.wordreturn.com/#templates

(There's some setup involved and you'll get an email with the template link and some instructions).

Of course, I'd also love to hear about anyone that uses content marketing. How much do you invest in content marketing? How are your currently measuring ROI? What are some of the biggest challenges?

Any other feedback is also much appreciated!