Free help to increase your cold outreach conversion rate
While growing my current company, I stumbled upon a technique that really helps with cold outreach. The basic idea is to include personalized images of mockups or screenshots of your app in your outreach email. Here is an example of what two different potential clients might see in their email. Think of it like mail merge for images:
Success for our company
The reason this works, is because a person's interest is instantly heightened when they see their name, company or logo in an image. Here are some stats we've seen:
- 50% more engagement (like clicks, calls, etc)
- 9% overall close rates
- closed large clients (like a VP at one of the largest nonprofits) with a single email
Issues we faced
- The process takes a long time (edit mockup in Sketch, export, upload to CRM, send new email)
Want to give it a shot?
Once I realized this worked so well, I created a scrappy tool to do this at scale. I am reaching out to offer this process to 5 people, free of charge with no strings attached. In exchange, I will learn how less technical people might use a tool like this.
Let me know if you're interested or if you have tried something like this before.
