Free in-depth product feedback, edition #1

Hey, thanks for taking me up on this offer.

Good start. *'s indicate priority/importance, IMO.

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[1] themovehq.com/

[a] This main landing page is not useful. Get rid of it.

Users are unlikely to sign up before seeing content. Do you have numbers on this? i.e. what percentage of users are doing form submits vs clicking through to the explore page?

I would guess most people are clicking through to the content. So this just adds a barrier to the user getting value

Instead, go straight to the content (/explore page) and have a header and email signup on that page. Or go straight to your newsletter page and have a link to the explore page front and center on that.

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[2] themovehq.com/explore

I've done a small redesign of this to give you some inspiration: https://imgur.com/a/RrUBdxo

This is just cleaning up the design so that it's more structured and clean.

For example:

[a] Top menu area is crowded and my attention is on the city changer instead of the events.

[b] In your event listings, keep the title next to the rest of the content. When you split it up with an image in between, it becomes hard to read for the user.

[c] Add some more spacing to make it easier to read/separate events.

[d] Change text sizing to be more consistent. Title should be largest (and maybe a different color), with the rest being a lighter weight/color/smaller size.

To be honest, this is pretty boring.

[e] Needs more attitude/excitement/charm/flare. Something that makes it "the Move". ***

I'm imagining one of my friends who would tell me what the move is tonight -- he's going to be extremely hyped about it. He's gonna be pumping me up about going to this event. This is what your newsletter feels like, and that's the right tone IMO.

Speaking of which -- where do you like to the newsletter from your website?

[f] I would definitely find a way to get that newsletter content onto your website, and to put it front and center somehow. ***

[g] Video Content ***

I would highly consider having video content of you describing specific events i.e. "the move" this week. Pick two or three really exciting events and do a quick video -- like you're telling a friend about those events. Then post on your site, youtube, instagram, snapchat, etc.

[h] Focus on curated events. ***

Right now there’s no differentiation between events, so everything gets lost in the mix. If people are coming to you, and you want to position yourself as the place with the best events, there needs to be curation.

[i] Mark the top events to clearly show them and separate from other events ***

[j] For all top events, include a quick blurb from you (similar to the newsletter) on the event page.

[k] Add categories and a filter.

You could do thematic categories that wouldn't be found on other event sites; “affordable flexing" is great. You seem to have a good handle on what your users want to see and what they are interested in experiencing. so go all in on that.

This gives you a chance to add a bit more flavor/uniqueness to the site. Will make it feel a lot more special.

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[3] Event page, i.e. https://themovehq.com/e/ec-workshop-improv-for-communication-by-unscripted-improv-716902

[a] There’s too much going on here; a lot of replicated information and my eyes are moving all over the page. The text is too wide on my screen which makes it hard to read.

I would use a single column layout. ***

i.e. imgur link: https://imgur.com/a/wdwG7OM

[b] In terms of content, I would try to make it way more personal. Don't use boilerplate event text -- that's boring.

I would add some more information (particularly about curated events) from your point of view. Why is this “the move” tonight? Why are you guys excited about this event? Again, video content would be even better for this, IMO.

[c] In terms of sharing, I would ask your users how they find out about events, where they share events, what apps they use. For example, I use whatsapp to share links with my friends -- so having a link to share on whatsapp would work really well for me.

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[4] Content / Marketing

[a] Once you have 'hot' events, share them with the venues / event organizers and see if you can get them to repost it.

[b] Produce some more content that is shareable in your community and is evergreen. ***

i.e.
"Best Nashville Hot Chicken"
"Best Black Owned Restaurants in Nashville"
"Best date night activities in Nashville"
"Best date night restaurants in Nashville"
"Our Favorite Black Owned businesses in Nashville"

Highlight some venues and share it with them; get them to share it on their social media accounts.

[c] Do interviews with black business owners. Get them to share those interviews on their social / etc.

[d] Are you posting on insta / facebook events / snapchat? Those are all key places you should be posting content to, and you should be showing all of those on your website too. ***

[e] And again, your newsletter content absolutely needs to be visible on the website.

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[5] Chat

[a] Instead of leading them to a landing page and asking for an email -- start a facebook group, discord, subreddit, or slack channel. Something that's easy for people to join and can get you started right away. ***

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Hope that was helpful. Feel free to ask more questions, if you have any. Cheers!