today I'll be reviewing and enhancing the brand design of handleDroid, founded by fellow Indie Hacker @trofosila.
Let's get started.
HandleDroid is a service that notifies you when the availability of a username you want changes on Twitter, Facebook, or Instagram. To do so, their bot will monitor one handle for up to three years. Their core values are to be simple, easy to use, and reliable.
Trying to explain what the product is through the symbol is good but in this case, the design is too complicated and verbose to be understood properly. It doesn't convey simplicity and ease of use.
The current logo is difficult to read, especially in small size. The letter-spacing is too tight and makes the word harder to read.
To enhance the actual logo, we need to keep the seriousness and the educational style of the symbol, along with the flexible lines and the human feeling. However, we also need to clarify the drawing and give it more strength.
Designing the new logo depends on this question: how to express simplicity and reliability and still convey kindness?
I've made a lot of sketches to experiment bringing strength and clarity to HandleDroid in a soft, easy way.
I applied all these ideas in the four proposals below.
This proposal keeps the idea of associating "user identity" with automation and perspective. Here, the message is the same, but the design is clearer and the legibility is enhanced.
Going from dots to a fully colored "user profile" evokes the duration of the search. The design expresses the idea that you finally get the profile you want thanks to the bot's work.
The cards are melted into one shape, or repeated, to express depth and a perpetual search.
The HandleDroid logo case was nice to work on! Which proposal do you prefer? Help @trofosila choose by giving your top 3 in the comments.
Side note: If you're looking for a brand identity for your project, this kind of deep design work usually goes for $1k+, not very affordable when you're just starting. That why I created logology, where you can get a brand that fits your values for 10X cheaper. All designed by me. :)
Next week, I'll enhance the logo of list.app founded by @ksp, stay tuned! :)