today I'll be reviewing and enhancing the brand design of list.app, founded by fellow IndieHacker @ksp.
Let's get started.
list.app is an online tool to easily create and share lists on every topic you like. Their core values are to be simple, easy to use, and reliable. According to Logology's questionnaire, list.app "is a playful startup with a classic voice. As a business, they are cheerful, lighthearted, and accessible. People perceive it as a standard, a recognized value."
The main issue here is that the logo doesn't feel playful enough to convey the values of sharing and accessibility. It looks more reliable and serious than cheerful and welcoming.
The current logo also misses the words "list.app", it could be useful to add the name of the startup to be more memorizable and identified.
To enhance the logo, we'll keep the feeling of an easy-to-use, simple and efficient tool by clarifying the design, but we'll also need to add fun and cheerfulness.
I've made a lot of sketches to bring playfulness to list.app in an organized way.
I applied all these ideas in the four proposals below.
Font: I picked Poppins SemiBold, Syncopate Bold, Righteous, and Montserrat Alternate ExtraBold according to the symbol.
Colors: I choose vivid, dynamic tones and schemes with a hint of blue.
Shapes: I used a minimalist design with geometric shapes and nice white spaces that could bring lightness and movement.
In the spirit of the current logo, this proposal keeps the shape of the list but in an organized, efficient style. In one of the variants, the orange lines make us read the letters L and A of "list.app". the geometric design gives a sense of construction in a fun way. And also, here, the design is clearer, the name of the startup is added and the legibility is enhanced.
The combination of the two lists symbolized by the horizontal lines gives the idea of sharing and combining data. The minimalism of the design evokes efficiency and simplicity
This logo proposal goes further in the playfulness. Creating lists is compared to the creation of sandwiches: you put your best ingredients in layers and share it with others to get inspired or to enjoy.
The list.app logo case was a fun one to work on. It was a completely different challenge than the 2 previous logo makeovers I did for Bolt and Handledroid but that's what I enjoyed! Which proposal do you prefer? Help @ksp choose by giving your top 3 in the comments.
Side note: If you're looking for a brand identity for your project, this kind of deep design work usually goes for $1k+, not really affordable when you're starting out. That why I created logology, where you can get a logo that I designed in advance, automatically fitted to your own startup.
If you want me to improve your logo for free, please comment with:
I'll pick one for next week!