Free tools as marketing
Throughout our time building GoSquared and now EcoSend, we've always used free tools as a way to build awareness and drive new users.
Today's no different as we just released a new free tool: a CSS Inliner for helping make sure your HTML emails look good in all clients.
We made the tool as easy to use as possible, and even added a few extras like estimated CO2 emissions from a campaign, and the weight of the email, to indicate whether it'd be clipped by Gmail.
The CSS Inliner joins our other free tools:
- AI Subject Line Generator
- Campaign URL Builder
- Free HTML Email Builder
- Email Campaign Carbon Calculator
I'm curious if others here have successfully used free tools to help build an audience? If so, what went well, and what did you do to make them succeed?
Happy to chat if any questions on any of these tools!
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Great tools! If you need ideas of what free tools to build check out ideasfortools.com
Carbon calculator is a really good one! I like it
Congrats!! We used this too - works very well...
Oh my, how did you manage to link zero carbon with email marketing? Is this really effective in attracting customers and highlighting product features?
Could you explain how do You get into this ideias? How I create something for free that will drive costumers for paid solutions?
If it’s possible would be awesome see some number of this funnel working. Just if you be comfortable.