Free until you say yes: why we build the whole site before asking for money

Most of what a website costs isn't the build, it's the sales process around it: the discovery call, the proposal, the follow-ups, the waiting.

So we skip it. A fencing, roofing, or landscaping company sends us their address, or answers a few questions if they don't have a site yet, and we build the entire thing first: every page, their words, their photos. No card, no contract. They ask for changes as many times as they want.

Only once they decide to keep it does it cost anything: $99/month or $2,990 once, and the domain is theirs either way. Walk away, and it cost them nothing.

The bet is simple: a finished website makes a better case than any call we could give. Happy to answer anything about the model or the economics.