Free ways to use Twitter, Quora & Reddit to build audience
Building audience online is tough and increased competition means noisey owned channels are no longer enough to cut through.
Finding and answering consumer queries on forums like Reddit, Twitter and Quora is a completely free way to get yourself known - and most people (esp brands) aren't doing it.
Twitter is where people go to complain. You already use it, but too few actively go to search.twitter.com and identity groups talking about the issues their product might fix.
Search for posts and comments featuring keywords related to your niche and simply reply with well informed, valuable answers. If you’re selling pillows, for example, you should be engaging with these posts made by people asking sleep related questions:
The front page of the internet is a massive forum of millions and millions of problems. Marketing is tough on reddit, and shameless plugs get mocked by the community and quickly shut down by admins.
That said, content-led engagement in response to legitimate consumer queries can win big traction. If you're in the food & bev business, the ‘Healthy_Recipes’ subreddit is a goldmine of questions and conversations you can freely engage with to get in front of the right audience:
Quora
Exists purely as a question and answer platform. 63% of Quora’s site traffic arrives from Googled queries - if you’re providing valuable answers within your niche it’s you they’ll see as the solution.
Numerous questions on how best to exercise at home are potentially free advertising if you're in the fitness space:
Product Hunt
This is where 5 million technophiles meet online to discuss problem solving products and startups. Posting on Product Hunt is essentially mass distribution for free. For innovative, unknown brands it’s a great place to find those all important early adopters.
Strong SEO
Whichever niche you're in, there's probably 15-20 common queries that consumers will have about it. Creating detailed SEO optimized content that ranks high in Google’s SERP positions your product as the answer to the questions already being searched for online.
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