Free website audit to show up in ChatGPT

The bigger surprise for us at SocialPost.ai wasn't the technical gaps, it was how differently ChatGPT described our product versus our own positioning. Crawlability gets you discovered, but the content still has to answer the exact questions buyers ask. Does the paid audit score positioning accuracy, or just the technical foundation?

Interesting idea but free audit doesn't surface anything that someone who is using AI (especially if they're using AI to build their website) doesn't already know imo. Would want a full report for one page to see if any of the other AI stuff is relevant, but based on what I see from free version for my website (The Automations Guide) then I wouldn't purchase tbh.

This is useful, but I think the audit should also explain what to fix first. A long list of technical issues can be hard for a small business owner to act on. Maybe group the results into 3 levels: critical, important, and nice to have. Then give one simple action for each issue. It would also be useful to show a before and after example of a site that improved its AI visibility. That makes the value much easier to understand.

Curious how you separate things that actually improve AI visibility from normal SEO improvements that would have helped anyway. Feels like there’s still a lot of overlap between the two.

The technical audit is the right starting point but there's a layer most founders miss: AI engines don't just crawl you, they build an entity model of you. Structured data and llms.txt tell crawlers what's on your pages. But whether an AI actually cites you when someone asks a relevant question depends on whether the model has a consistent, coherent understanding of what your brand is. That's built from how your brand name, category, value prop, and key claims appear consistently across your own site AND across third-party sources -- reviews, press mentions, directories, community posts. I've seen well-structured, technically clean sites get zero AI citations because the brand is only known on its own domain. And I've seen messier sites get pulled constantly because they've built a strong external signal footprint. The audit covers the foundation. Entity-building is the moat. Does the paid version of Leapd look at the external signal picture, or is it focused on the on-site technical layer?

Did the audit, just the free one, incredible to start. Thank you!

The crawlability side is real, but in my experience it's the cheaper half of the problem.

I went through this exact checklist last week building out an AI-jobs site — robots.txt, llms.txt, schema, making sure everything renders server-side. The thing that actually moved the needle wasn't on any audit list I found: getting into Bing's index. ChatGPT's search leans on Bing, so if you've never touched Bing Webmaster Tools, a flawless robots.txt still leaves you invisible there. It took about ten minutes (import from Search Console) plus an IndexNow plugin that pings on publish.

The other half is citability rather than crawlability. Models quote passages, not pages — a 45-word direct answer sitting under a question-shaped heading gets lifted; the same answer buried in paragraph nine of an essay doesn't. And original numbers seem to beat prose by a distance: anything with a date and a source attached gets pulled disproportionately, probably because it's the one thing a model can't generate for itself.

Does your audit flag Bing indexation status? That'd be the check I'd want at the top of the list.

Honestly had no idea llms.txt was becoming a standard until recently. It definitely feels like we're watching the transition from traditional SEO to AI Search Optimization in real time. Ran a quick check and found a couple of basic rendering gaps I would've completely ignored otherwise. Appreciate you sharing this!

Love this idea, the new SEO

This is pretty cool, I ran it through a couple of my projects.

Just ran my site through it. Turns out my robots.txt was blocking more than I thought — and I had no idea llms.txt was even a thing until now. Took literally 10 seconds to spot issues I'd been ignoring for months. This is going to be essential infrastructure, not a nice-to-have.

I agree. Right now people, and even I, ask for tools to Ai. If I truly want people to discover my product, I need AI visibility SEO. I tried it out with my website, and Honestly from my experience trust matter for Ai systems. I'll try leapd out for my website

This is a really useful reminder that AI visibility is becoming part of technical SEO, not just a content problem.

A lot of businesses may have a great-looking website but still be difficult for AI systems to crawl, interpret, and surface.

Things like crawlability, structured data, rendering, and clear site structure are easy to overlook—so a quick audit can reveal some surprisingly important gaps.

Definitely worth checking before assuming your website is already “AI-ready.”

Interesting approach. A quick audit that separates crawlability, rendering, and structured-data issues could be genuinely useful. It would be helpful to see how each check connects to a specific recommended fix.

It’s easy to pour months into building a beautiful, content‑rich website, yet completely overlook whether AI systems can actually “read” you. Many well‑funded businesses fall into this trap.

Great rankings on Google no longer guarantee you’ll appear inside ChatGPT answers. Crawl settings, llms.txt, structured data, and site rendering all quietly decide whether your brand gets seen by AI users.

Really appreciate Leapd putting out this free audit. It takes only around 10 seconds to spot blind spots you would otherwise miss. It’s a practical wake‑up call for every business owner: AI visibility is not optional anymore.

I build the same for handle brands business in autonomous, the product name is Agle AI. The difference is the touchpoint where i choose link in bio as visitor and customer interface.

Nice

This is such a timely tool! A lot of founders are still solely focused on traditional SEO and completely missing out on AI visibility like llms.txt formatting. Love that you are offering a quick and free way to check this. Great initiative!

Good point about established companies failing basic AI visibility checks, that's honestly more common than people assume. Most sites are optimized for human visitors and traditional search, but never audited for how a crawler or LLM actually parses the structure. The distinction between "looks good" and "is machine-readable" is going to matter a lot more over the next year. Running this on my site now, curious to see what turns up.

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Here, there is an interesting difference between having a good website and making it understandable to an AI system.

A site may be visually appealing to a visitor, and it might not be easily found by anyone. I am a fan of the idea of making sure that the basics are sorted out first: crawling, the robots rules, structured data and rendering, and then advancing to more complex AI visibility strategies.

Things like that can be easily missed since they aren't on the page.

Looking at the audit as a diagnostic, not a score, also seems helpful. When you know what is blocking a crawler or preventing it from understanding something, you will have a much better idea of the next steps you should take.

This is good, will try it with my website

very useful

Really interesting point. We’re entering a time where it’s not just about ranking on search engines, but also about being understood and surfaced by AI systems.

Love that it’s free and easy to try. The best way to know if it actually works is to test it on your own site.

This is something a lot of businesses probably overlook. Having a good website is one thing, but making sure AI can actually find and understand it is becoming just as important. I'd like to try

This is really useful. A lot of companies focus on SEO and forget that AI visibility is becoming just as important. It’s interesting to see how basic technical issues can affect whether AI tools can actually understand and recommend your website.

Really useful perspective for SaaS founders. One thing I’m seeing more founders struggle with is getting their newly launched product discovered.

I’m building LaunchNest LN for exactly this stage. We’re currently giving the first 10 founders Premium access free.

Hey, saw your post about the free AI visibility audit. Really interesting angle.

I’m building TaskRelay, a done-for-you task service for solo founders. Basically, when there are small but time-consuming operational tasks sitting on your plate, I handle them for you.

I was wondering as Leapd gets more people running these audits, do you ever end up with implementation or repetitive research tasks that you’d rather hand off than do yourself?

If so, I’d be happy to take a few of those off your plate.

What are the most common things you see companies getting wrong? Is it mostly technical stuff like robots.txt and llms.txt, or are there bigger issues?

Curious what others find. If you run the audit on your site, what’s the biggest AI visibility issue it finds? I’d especially love to hear from people with established businesses — are the basics actually set up correctly, or are there surprises?

probably the most useful tool I have seen recently - and sadly our website needs lots of work - for context, I used Claude to build my website, how it doesn't know to add these missing stuff?

love how clean this is- I think the length audit is not important but the rest is pretty solid

this is relay helpful thank you - for me it is mostly clean with a few big issues and I am running the audit on my full website to see if there is any issues elsewhere- I wonder if we fix now, how long it takes to see the effect

quite interesting - we are not even crawlable - wtf !!! ... need my engineer to have a look asap

just checked my website, is llms.text required by google? apparently is missing from our site and I am not sure what to do