Every indie hacker dreams of hitting their first 1,000 users. You build a great product, craft your landing page, and post it everywhere yet somehow, the traction doesn’t stick. What’s missing isn’t just visibility. It’s trust.
And trust is exactly what SaaS inbound marketing builds over time.
Inbound marketing isn’t about shouting the loudest. It’s about being the most helpful voice in the room. It’s when your content answers questions before prospects even realize they’re searching for them.
In 2024, Gartner reported that 82% of SaaS buyers make decisions based on content they consumed independently not sales calls. That means your blog, your documentation, your onboarding videos they are your sales funnel.
But inbound doesn’t scale overnight. You can’t fake consistency, empathy, or expertise. That’s why smaller SaaS teams often struggle: they try to copy what enterprise brands do without understanding that inbound is built one authentic piece at a time.
I’ve seen startups collaborate with growth teams like MADX, who treat inbound not as “marketing” but as a system of education. Every article, guide, and social post is designed to teach, not sell and that’s exactly why it sells.
If you’re bootstrapping your SaaS, don’t chase virality. Chase usefulness. It’s the slowest strategy until suddenly, it’s the fastest.