Hey Indie Hackers! I'm Kate, building migroot.io — a project that helps people handle the bureaucratic mess of visas and relocation more easily, especially for digital nomads and remote workers.
We recently got this great question under one of our posts:
"How are you planning to handle the friction around trust?
When people search for help in new places, trust is usually the first hurdle, especially with newer platforms."
And honestly — such a valid point. Gaining user trust is one of the hardest things when you’re just starting out, especially when your product involves uploading sensitive documents like visa papers or IDs.
Here’s what we’re doing so far:
We were Product of the Day #2 on Product Hunt — a small but meaningful social proof that shows we’re legit and not just another shady platform.
We embedded reviews from Product Hunt (for now). I personally think Trustpilot converts better, and we’ll switch once we gather more testimonials.
We’re writing helpful content on our blog and growing a small but loyal social audience. (Would love your support — we’re on Instagram and LinkedIn! 😍).
I’m sharing our founder journey both here and on LinkedIn, and we’re planning to go deeper into Reddit next.
And of course, I’m always happy to jump on a quick call or give a live demo to anyone who's unsure — transparency is key when you're early.
But yes, building trust is a real challenge. Especially when your product touches something as personal as immigration.
Curious to hear — how have you approached the trust hurdle in your own projects?
I think you hit the nail on the head when you said, "transparency is key when you're early". To me, transparency is the critical aspect when starting out but also as you grow. For what I'm starting, I happily share my product with clients as an example of what I do. I also think it is critical to not only portray yourself as professional but be professional. Honestly, its pretty simple.
Trust has been an important part of our product since we deal with connections between founders and investors. The best way was through creating personal relationships with a few of our users and showing others that our software works. Also offer it in goodwill versus monetary at the start to show you're in it for the right reasons.