From 13 people dev agency to solo launching a 3K MRR Flutter boilerplate

6 years ago, I co-founded Apparence, a small mobile development agency.
We started from 2 to a team of 13 people.
My associates were responsible of marketing and sales while I was handling the team and the tech.

2023 has been hard for service companies.
We survived to covid but the current crisis is hard for small companies.
My associates fell into depression and I had to start learning to sell without time to do it.
Would not lie.
These were hard times.
And I'm not a good sales.

So I decided to start again and stop selling my time.
What about selling a boilerplate with all my flutter expertise?
What about also using it to create apps myself?

In 6 years I saw a bunch of startups wasting their money trying to recreate all these common modules, and practices...
So much so that they didn't have enough time to iterate once the product was ready to find their market.
Some of them even failed because they didn't have any experienced engineer to create a stable architecture. So they couldn't ship features. They were just fixing bugs.

With our agency I had templates for our usage.
It allowed us to go a bit faster and had more time to work on quality.
It allowed me to challenge and improve our practices without failing to deliver.
Each project was an opportunity to learn.

Imagine now you have a working template with a solid architecture where you can add authentication, subscriptions, notifications... and many other common things with a single command line.

With the power of Flutter, you can go on Android, iOS, and the web with one source code.

In the first month, I've hit 4K MRR.
The day I launched I wasn't expecting saling more than 2 or 3.
I sold 11 kits.
After 2 months I'm nearly staying at a 3K MRR but the product has greatly improved.

I have to learn how to talk about my product to drive traffic.
Because well, without traffic on your site, you get no money.

I have big plans and many ideas to improve this project.
Here is my humble story